Companies often overlook the positive impact which Social Media can have on their business.
Facebook alone handles more than 600 million searches per month and over 30 billion page views with its user base growing by 3% week over week. Within the UK, it is the Number 2 site after Google.
But Facebook is only one of many social networking sites on the web, along with other sites such as MySpace and LinkedIn. Sites now cater for people of all ages, from pre-teen to silver surfer. And many of these users tend to spend an average of 2.3 hours a day using social networking sites. They could be talking about your company or reviewing your products, why not let them network with your company?
There are numerous ways to engage with the social networks for maximum impact - this is social media optimization. For most the starting point is building a presence on Facebook, LinkedIn etc, and engaging with those communities,. for others participation in blogs and forums can be effective, others create product videos for the YouTube community and streaming them across MySpace, Facebook and the many other networking websites across the web.
With the increase in social networking across the web, social bookmarking sites have been steadily increasing in users. These websites allow users to create bookmarks of sites they have found interesting, similar to Favourites within your browser, but are shared across the entire user base. These are sites such as digg, del.icio.us and Technorati, Twitter and Diigo. When utilized correctly, not only do these sites provide you with added brand awareness, but with traffic streams and search engine optimisation benefits.
Now is the time to get started. Call WSI today and start getting the Social Media working for your business.
At this point you may be wondering, "Is my company ready for social media?" The answer is:”It has to become ready for it” – Use of social media has become the primary internet activity for UK consumers, and business needs to follow them.
Search marketing enables you to target prospects through the search engines - Social media optimisation can drive traffic from almost anywhere else!