Search Engine Optimization, or more commonly, “SEO” is the process or series of tasks required to get your website indexed and ranked highly in the major search engines - Google, Yahoo and MSN.
By delivering high search rankings, SEO is the best way to consistently drive targeted traffic to your website. Importantly, it must be considered as an on-going process needed to establish and then maintain a position.
There are many factors which need to be considered during the implementation of Search Engine Optimisation methods. The most important is the choice of keywords you plan on using during the optimisation process.
Optimising your website for the wrong search terms will ultimately send the wrong kind of traffic to your website, making for poor conversion rates and high bounce and exit rates.
Search Engine Optimisation is about driving qualified traffic to your site by ranking well for important industry terms that your customers are searching for. At WSI, we not only find those keywords, we research them and show you statistical data on those keywords, including the number of search results, the number of searches and keyword effectiveness index.
Increasing, SEO looks at 'off-site' optimisation as well as the website itself. For the major search engines, a website's online 'reputation' can be the major contributor to a site's ranking position. Building a site's reputation by establishing an increasing number of high quality in-bound link is a significant and on-going part of most SEO projects.
Whether you have a 5 page or 50 page website, WSI can advise on a suitable package of optimisation designed to deliver tangible results. Contact us today to discuss your specific requirements.